參考文獻

一、英文文獻：

1. Davidson-Pilon, C. (n.d.). Lifetimes documentation. 取自：https://lifetimes.readthedocs.io/en/latest/
2. Fader, P.S. & Hardie, B.G.S. (2013). The gamma-gamma model of monetary value. 取自：http://www.brucehardie.com/notes/025/gamma_gamma.pdf
3. Fader, P.S. & Hardie, B.G.S. (2009). Probability models for customer-base analysis. Journal of Interactive Marketing, 23(1):61-69.
4. Fader, P.S., Hardie, B.G.S. & Lee, K.L. (2005a). “Counting your customers” the easy way: An alternative to the Pareto/NBD model. Marketing Science, 24(2):275-284.
5. Fader, P.S., Hardie, B.G.S. & Lee, K.L. (2005b). RFM and CLV: Using iso-value curves for customer base analysis. Journal of Marketing Research, 42(4):415-430.
6. Olist (n.d.-a). Brazilian e-commerce public dataset by Olist. Kaggle. 取自：https://www.kaggle.com/datasets/olistbr/brazilian-ecommerce
7. Olist (n.d.-b). Olist. 取自：https://olist.com
8. Pedregosa, F. et al. (2011). Scikit-learn: Machine learning in Python. Journal of Machine Learning Research, 12:2825-2830.
9. Streamlit (n.d.). Streamlit documentation. 取自：https://docs.streamlit.io/